Aviva CMO Amanda Mackenzie awarded OBE for services to marketing

Aviva’s chief marketing officer Amanda Mackenzie has been awarded an OBE for services to the marketing industry. 

Aviva’s chief marketing officer Amanda Mackenzie has been awarded an OBE for services to the marketing industry.

Mackenzie, who received her gong in the New Year Honours list, has been chief marketing and communications officer and executive board member at Aviva since 2008.

She is also active in the marketing community as a former president of The Marketing Society and acting as a mentor to Marketing Academy scholars, of which Marketing Week is a partner. She has also been the subject of a Marketing Week profile. 

Mackenzie is one of several in the advertising and media industries to have been recognised.  Former Facebook Europe managing director and now leader of the Government’s ‘Tech City’ initiative Joanna Shields received an OBE for her voluntary work with young people, while former Interbrand chief executive Rita Clifton, who now runs a consultancy that advises boards on the importance of branding, received a CBE for services to the advertising industry. 

Elsewhere, IAB chairman Richard Eyre received a CBE for services to advertising and media, while Michael Acton-Smith, the man behind Moshi Monsters and chief executive of Mind Candy received an OBE for services to the creative industries.

Advertising Association chief executive Tim Lefroy, says of the awards to those in the marketing, advertising and media industries.

“As advertising moves up the economic agenda, it’s gratifying to see its leaders recognised.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here