The Economist has created a tribute film to the late Nelson Mandela. The AMV BBDO created video shows people leaving items relevant to key moments in his life in a field. The camera pans out at the end to reveal the items have formed an outline of Mandela’s face.
Samsung has signed Wayne Rooney, Lionel Messi and Bayern Munich’s Mario Götze to its GALAXY 11 team of world class talent that it hopes will ward off the threat of alien invasion and sell Galaxy products.
KFC is following up its tongue-in-check Christmas advert with a TV spot starring one of its fans singing a heartfelt tune to a friend.
Puma is to unify its sportswear and lifestyle categories under a global marketing strategy it claims will make it faster than its rivals at capitalising on culturally relevant sporting events.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
