Video: P&O Cruises unveils ad to herald revamped ‘emotional’ brand

P&O Cruises is touting what it claims is a fresh approach to the brand with the launch of a nationwide advertising campaign to highlight its switch from price messages to emotional engagement

The strategy is being spearheaded by a new advert, which airs on Boxing Day (26 December), showing parents having fun with one another following their child leaving for university. Set to the Elaine Stricth tune “Are you having any fun”, the ad shows the couple getting up to mischief in the absence of their daughter including chucking paint around her room and firing arrows at her playhouse.

It ends with the parents dancing and dining on a P&O Cruise with the company hoping to appeal to customers looking for some indulgent tie now their kids have left home.

The cruise line said earlier this month the Rainey Kelley Campbell Roalfe/Y&R-created campaign aims to  “move away from classic product shots and people dining and talking to illustrate the emotional benefits passengers new and old can enjoy on a cruise” and how it can be “a fulfilling life experience”.

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