Duncan says he hopes to play a key role in making advertising rise up the political and digital agenda and to improve the ways the industry can show how advertising adds value to the economy, society and people’s lives.
He will work alongside AA chairman Cilla Snowball and chief executive Tim Lefroy.
Duncan succeeds BT Group CEO Gavin Patterson when he steps down as AA president on 30 January 2014.
Like Patterson, Duncan’s career spans senior roles at both major advertising clients and media owners. He joined Camelot in 2011 from luxury car retailer HR Owen, where he was chief executive. Prior to that he was chief executive of Channel 4 for more than five years.
He has also previously worked at Unilever, the BBC, Freeview and was chair of the Media Trust.
UK advertising spend is set to reach £17.7bn in 2013, according to the AA, which also predicts a 5.2 per cent uplift in 2014. http://www.marketingweek.co.uk/news/ad-spend-recovery-gains-momentum-as-confidence-returns/4008349.article
At the start of the year the AA claimed advertising contributes £100bn annually to the UK economy and that the industry would help drive the economic recovery. http://www.marketingweek.co.uk/news/advertising-contributes-100bn-to-uk-economy/4005529.article