Danielle Crook to leave Starbucks

Starbucks is losing vice president of marketing and category for EMEA Danielle Crook a little more than a year since poaching her from Vodafone with UK and Ireland brand chief Ian Cranna tasked to handle her responsibilities in the interim.


Crook is to leave the business next February to move to California with her partner Simon Davies, who has been promoted to the role of Microsoft’s general manager after a stint heading up its UK sales operations. It is not yet known if Crook has a job to go to.

At Starbucks, she oversaw its largest-ever investment in food in the UK earlier this year. Crook also helped steer the brand as it expanded into 11 new markets throughout 2013 including Germany and Hong Kong.

Her departure comes just 13 months after she was appointed to the new role from Vodafone where she was UK marketing director. She was previously European brand director at Gap.

Starbucks’ UK and Ireland marketing boss Ian Cranna will assume Crook’s responsibilities in the interim. He will head up the brand’s marketing strategy across the 33 countries and 2,000 stores the company operates in Europe and will report into Kris Engskov, president for the EMEA region.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here