Vue Cinemas launches tablet app to propel online ticket sales

Vue Cinemas is building a direct sales channel around a tablet app that pushes branded content to readers in the hopes of spurring online ticket sales.

Vue Cinemas is hoping films like Gravity can boost ticket sales from its new tablet app.

The Publicis Blueprint created app is a tablet version of the cinema chain’s print magazine that launched earlier this year.

It features interactive videos, articles, and in-app Twitter feed which will be updated weekly. The content aims to highlight blockbuster releases alongside alternative films with readers being encouraged to purchase tickets directly from the app as well as plan weekly cinema trips.

Moving forward, Vue plans to create additional revenue streams around the app through brand partnerships. The cinema chain has already partnered with Sony to promote its PS3 console and says it is exploring further opportunities around readers being able to purchase DVDs, streaming service, downloads and merchandise from the app.

Michael Kalli, head of corporate sales and advertising at Vue, says online is a “key channel” for the business as it looks to prop up ticket sales.

Admissions in September and October 2013 were down 9.5 per cent and 2.5 per cent respectively in comparison to the same months in 2012. This was due to a combination of a weak slate and continued good weather, the business said. It expects an improved performance from the rest of the year off the back of high profile titles such as Gravity, The Hunger Games: Catching Fire and Thor 2: The Dark World.  

The app is the first major digital announcement from Vue since it was acquired in June by Canadian investors for £935m.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here