Matthew Barwell appointed Britvic CMO

Britvic has appointed former Diageo marketer Matthew Barwell to the role of chief marketing officer. 

As Britvic CMO, Matthew Barwell will oversee strategy for brands such as Pepsi in the UK.

Barwell replaces Simon Stewart who had been in the top marketing job since 2008 but was recently appointed international managing director. The CMO role has been expanded, however, to include oversight of the company’s sustainability efforts.  

Barwell will be responsible for managing the global marketing, innovation and sustainability strategies for brands including Robinsons and J20 as well as the PepsiCo brands it distributes in the UK. He will start in January. 

He will join the executive team put together by chief executive Simon Litherland, who was appointed in May. The company has set out ambitious plans to expand in markets such as Spain and the US since it decided against a merger with AG Barr earlier this year. 

Sales have improved since , lifted by the hot summer in the UK, increasing by 5% in the 12 months to 29 September.

Barwell left Diageo in July after 15 years at the company latterly as marketing and innovation director for Western Europe. 

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here