Metro veteran Karen Wall returns to lead marketing

Metro Newspaper’s recently re-appointed managing director Steve Auckland is reassembling his old commercial team at the newspaper, which includes the return of its former top marketer Karen Wall.

Metro
Metro Newspaper veteran Karen Wall returns to lead marketing as newly appointed managing director Steve Auckland reassembles commercial troops.

Wall will return to the DMG Media-owned title as executive director, responsible for marketing, research, communication and talent.

She first joined Metro in 1999 and served in various roles including marketing director and then assistant managing director from 2007 until her departure in 2011. She then spent 18 months working with Auckland at Northcliffe Media and then Local World, where she held a similar role.

In taking on marketing leadership for the title, her role partly replaces that of former marketing director Bryan Scott, who left the daily free sheet alongside managing director Linda Grant last month. 

Also returning to the title is Grant Woodthorpe, who rejoins as trading director. He joined Metro in 2000 and held several roles including trading director and executive director of sales.

As part of the changes to the senior management team, commercial director Matt Teeman is moving to DMG Media’s client sales team in another commercial director role. He will work on projects across the group’s titles – which also include The Daily Mail and Mail on Sunday – improving the marketing solutions it offers advertisers.

Auckland says: “I’m thrilled to have both Grant and Karen on board. They are experienced operators who really understand the business, possess excellent people skills and are passionate champions of the brand. I’m really pleased that Matt has a critical role in helping to shape DMG Media’s commercial future.”

Revenue at Metro declined 10 per cent to £80m in the year to 30 September, suffering from tough comparatives with the previous financial year when the paper benefited from increased ad spend and commercial tie-ups during the London 2012 Olympic Games.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here