Tom Fishburne – The Marketoonist 19/12/13
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
An influential group of MPs are calling for a ban on advertising payday loans on kids’ TV following concerns raised by campaign groups that the sector’s biggest players are subjecting children to “inappropriate propaganda” and “grooming” them to be the next generation of borrowers.
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Danone has overhauled how it pulls and uses shopper data in a bid to speed up how it delivers targeted in-store marketing initiatives that stand out in the price promotion led category.
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Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.