Asda to take 3D printing trial nationwide

Asda is expanding its 3D printing service to 50 stores across the UK in January following successful trials at two of its stores earlier this year.

Asda is expanding the number of stores to offer 3D printing services to from 2 to 50.

The scheme allows shoppers to scan and replicate anything in ceramic, including people, pets and cars. Three cameras record the whole surface area of an object, with the process taking around two minutes to complete. Once a virtual model has been formed, the design is then sent off to a specialist 3D printer to be recreated.

Asda has been trialing the service at two stores in York from October and said at the time it would expand it to other stores. The confirmation of the nationwide push follows a Retail Week report revealing it was “a resounding success” with Christmas shoppers using the service to send loved-ones personalised gifts.

The supermarket is the first to gauge customers’ interest in the technology and hopes to use it as a point of difference in 2014. Selfridges is also running a 3D printing service that allows shoppers to produce small figurines of themselves. The models will cost between £50 and £200 depending on the size.

Elsewhere, FMCG brands including Nokia and Converse are experimenting with 3D printers as a way to create more personalised marketing.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here