Tom Fishburne – The Marketoonist 19/12/13
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Aldi has launched a Christmas video ad on Facebook that spoofs the Queen’s Speech as part of a social media campaign to say thank you to customers for their ‘support’ in 2013.
BlackBerry’s losses widened in its third quarter after it reported a huge shortfall in revenue having sold far fewer smartphones than in previous years – but its new CEO John Chen remains upbeat and has insisted its new organisational structure means its performance will improve in 2014.
Danone has overhauled how it pulls and uses shopper data in a bid to speed up how it delivers targeted in-store marketing initiatives that stand out in the price promotion led category.
Morrisons has launched its long-awaited online grocery website, highlighting fresh food and customer service in a bid to differentiate from rivals and persuade shoppers to switch to its offering.
Nike is preparing a series of major marketing pushes for 2014 to exploit the Super Bowl, Winter Olympics and World Cup as it looks to build on an 8% jump in revenues in its latest quarter.
KFC is the first to test an online advertising format that allows it to create personalised video promotions that change according to location , the weather and shopper behaviour.
An influential group of MPs are calling for a ban on advertising payday loans on kids’ TV following concerns raised by campaign groups that the sector’s biggest players are subjecting children to “inappropriate propaganda” and “grooming” them to be the next generation of borrowers.
Thomas Cook is doubling investment in its New Year marketing strategy and intends to drive business from both its package holidays and also holidaymakers who prefer to package up their own trips via its hotels4u brand.
Britvic has appointed former Diageo marketer Matthew Barwell to the role of chief marketing officer.
Metro Newspaper’s recently re-appointed managing director Steve Auckland is reassembling his old commercial team at the newspaper, which includes the return of its former top marketer Karen Wall.
Debenhams’ demand this week that suppliers help fund its marketing and store revamps by cutting their bills by 2.5 per cent is terrible timing.
Shazam has released an update that turns smartphones into an automated logging device for any type of media, a move that will allow users to access branded content more easily via the app.
Procter and Gamble shampoo brand Pantene is launching an online push for its “Be Strong and Shine” gender inequality marketing campaign in the UK after it went viral in the US following an endorsement from Facebook COO Sheryl Sandberg.
Pernod Ricard is ramping up the digital media outlay for its travel retail business in an attempt to be less reliant on in-store promotions to expand what is its third largest market.