Sainsbury’s readies campaign explaining how shoppers can use Christmas leftovers
Sarah VizardSainsbury’s will use ‘local food heroes in a new year campaign aimed at showing users how they can use leftovers and avoid food waste after Christmas.
Month: December 2013
Facebook claims TV is no longer ‘prime time’
Lara O'ReillyFacebook is making a play directly for marketers’ TV budgets, according to a leaked presentation for its user-initiated video ad units, which claims “TV is no longer a guaranteed way to reach and engage your target audience”.
BHS resurrects marketing director role
Sarah VizardBHS is creating a new marketing director role as parent Arcadia Group plans to revamp the brand.
HungryHouse ramps up marketing to take-on Just-Eat
Seb JosephOnline takeaway service HungryHouse is ramping up efforts to rival the dominance of Just-Eat with a multi-million rebrand to jolt diners into making their orders online rather than over the phone.
Adidas takes swipe at Andy Murray critics after BBC win
Seb JosephAdidas has moved quickly to congratulate brand ambassador Andy Murray with a nationwide campaign after the British Wimbledon winner was crowned BBC Sports Personality of the Year
The Marketing Year
Sarah VizardWelcome to The Marketing Year, your guide to the good, the bad and the ugly in the marketing industry over the last 12 months.
Waitrose’s Britain: A nation of craft beer-drinking lovers of premium artisan foods
Sarah VizardBritain is increasingly becoming a nation of gin and craft beer-drinking ‘premium artisan’ foods lovers, according to sales at Waitrose.
Instagram is a status app not a social app
Lara O'ReillyInstagram rolled out a product update this week that positions the photo app more in-line with the likes of Snapchat and mobile messaging services like Whatsapp by allowing users to send private images and videos to select groups of friends. But did it really need to?
Fashion and electrical retailers cut prices to lure Christmas shoppers
Sarah VizardRetailers such as Tesco, New Look, Currys and French Connection will offer up to 50 per cent off fashion and electricals this weekend as figures from PricewaterhouseCoopers show that average prices at non-food retailers dropped by 42 per cent this week.
The Marketing Society prepares to expand internationally
Branwell JohnsonThe Marketing Society has promoted Gemma Greaves to the newly created position of managing director.
Tom Fishburne – The Marketoonist 12/12/13
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
‘Quality more important than price for Christmas food shop’
Sarah VizardShoppers are more focused on ensuring they buy good quality products rather than on cost this Christmas, in a shift from last year’s price conscious festive season, according to a survey by coupon firm Valassis.
Puma to unify sports and lifestyle marketing to exploit sporting moments
Seb JosephPuma is to unify its sportswear and lifestyle categories under a global marketing strategy it claims will make it faster than its rivals at capitalising on culturally relevant sporting events.
What 2014 has in store for retail marketers
Sarah VizardContent, personalisation and the changing path to purchase are all top of the priorities for retail marketers next year.
Instagram rolls out private messaging update to take on Snapchat and Whatsapp
Lara O'ReillyInstagram has launched a product update that pits the Facebook-owned mobile app directly against the likes of Whatsapp and Snapchat by allowing users to send images and videos to select groups of friends.