Honda shows off car’s inner beauty in new Civic ads
Sarah VizardHonda is promoting the release of its latest Civic model, the Tourer, with the launch of a marketing campaign that focuses on the car’s interior, rather than its exterior design.
Month: January 2014
Transfer deadline day is a missed opportunity for ‘real-time’ brands
Seb JosephDeadline day is an untapped opportunity for more tactical digital campaigns and as the transfer window slams shut tonight (31 January) so will the chance to have been associated with one of the most exciting 24 hours in recent Premier League seasons.
The Marketing Week
Sarah VizardWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Tom Fishburne – The Marketoonist 30/1/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
SodaStream takes controversial Super Bowl ad to UK
Lara O'ReillySodaStream is taking its controversial Super Bowl TV ad starring recently signed brand ambassador Scarlett Johansson to UK TV screens this Monday (3 February).
John Lewis credits ‘bricks and clicks’ success for ‘decisive’ market share gain
Sarah VizardJohn Lewis has credited its omnichannel strategy with boosting sales for the full year as it delivered ‘decisive’ market share gains and announced plans to sponsor the Commonwealth Games this year.
Jacob’s Creek preps global campaign to connect with ‘modern drinkers’
Seb JosephJacob’s Creek is readying a global marketing campaign to speak to what it claims is the more “modern wine drinker” as it updates its logo for the first time in its 38-year history.
Beware the consequences of political uncertainty
Russell ParsonsPeter Kellner, president of YouGov, knows a thing or two about politics. As the head of one of the country’s foremost political pollsters and a seasoned political journalist, we should take note of his forecasts as to which way the political wind is blowing.
BT Sport marketing blitz pushes customer numbers past 2.5m
Russell ParsonsBT’s multi-million pound investment in marketing BT Sport helped attract almost half a million new customers to the channel in its latest quarter, helping the media company return to quarterly revenue growth for the first time in more than four years.
Financial analysts want consistent metrics from marketers
Branwell JohnsonCEOs and financial experts urged marketers to develop consistent metrics if they want to help investors understand the contribution of marketing to revenue growth.
SKYCIG readies £20m marketing blitz to reduce stigma around e-cigarettes
Lara O'ReillyE-cigarette brand SKYCIG is set to spend £20m on marketing this year to position its products in the lifestyle category and reduce the stigma associated with using e-cigarettes.
CIM names SSE chief marketer as president
Branwell JohnsonThe Chartered Institute of Marketing (CIM) has named chief marketing officer for SSE Jenny Ashmore as its new president.
Facebook launches social magazine app
Lara O'ReillyFacebook has moved quickly to live up to its promise of launching more standalone apps in 2014 by unveiling Paper, a Flipboard-like social magazine app for iPhone devices.
Martin Glenn: ‘All business failures are marketing failures at heart’
Lara O'ReillyBusiness failures are almost always the result of poor marketing, according to Martin Glenn, chief executive of United Biscuits and the new president of The Marketing Society.
Can Samsung make mobile phone retail less intimidating?
Sarah VizardI don’t know about you but I find it hard to love mobile phone brands and I don’t think the retail experience helps. It’s intimidating to see rows and rows of mobile phones and tablets and be expected to make a decision on which one to buy, especially if you don’t know much about them.