Kelly Brook gets disco fever in Cadbury online video

Cadbury’s revamped marketing campaign has been given an extra lift for its latest advert by bagging swimsuit model Kelly Brook for a cameo.

https://www.youtube.com/watch?v=N8NvagVAbYs

On a mobile? Click here to Kelly Brook star in Cadbury’s ‘Moments of Joy’ ad

Brook is shown strutting her stuff to the campaign’s 70s disco theme “Yes Sir, I can Boogie’ by Baccara as her car is washed by fawning men. The former presenter is shown lip-synching to the tune before being caught in the act as the soap-covered windows are washed away.

The ad is supported by a similarly humorous effort featuring “The Apprentice” star Nick Hewer dancing in a lift (see below). The usually “straight-edged” Hewer is shown dancing to the track in between people getting in and out of a lift.

https://www.youtube.com/watch?v=jm7Cev0HzO8

On a mobile? Click here to watch Nick Hewer appear in Cadbury’s ‘Moments of Joy’ ad

The videos are a continuation of the “Moments of Joy” theme Cadbury introduced earlier this month.

Separately, Cadbury is celebrating the return of its Cadbury Dairy Milk “Egg n Spoon” product this Easter with a £3m TV push. The ad focuses on a young girl and her father getting ready to tuck into the chocolate, which causes them both to engage in a choreographed routine.


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The Fallon-created spot (see above) is supported by a “how to” guide showing the young girl recreating the routine

Cadbury Dairy Milk “Egg n Spoon” was the biggest launch in the traditional Easter category in 2013, according to the business.

Do you have a great FMCG case study from 2013 to shout about? Then why not enter the Marketing Week Engage Awards? Find full details here.

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