Brook is shown strutting her stuff to the campaign’s 70s disco theme “Yes Sir, I can Boogie’ by Baccara as her car is washed by fawning men. The former presenter is shown lip-synching to the tune before being caught in the act as the soap-covered windows are washed away.
The ad is supported by a similarly humorous effort featuring “The Apprentice” star Nick Hewer dancing in a lift (see below). The usually “straight-edged” Hewer is shown dancing to the track in between people getting in and out of a lift.
Separately, Cadbury is celebrating the return of its Cadbury Dairy Milk “Egg n Spoon” product this Easter with a £3m TV push. The ad focuses on a young girl and her father getting ready to tuck into the chocolate, which causes them both to engage in a choreographed routine.
The Fallon-created spot (see above) is supported by a “how to” guide showing the young girl recreating the routine
Cadbury Dairy Milk “Egg n Spoon” was the biggest launch in the traditional Easter category in 2013, according to the business.
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