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The battle in the budget hotel sector is due to hot up as Travelodge has appointed a new agency to work on its £15m branding campaign due in late Spring.
Tourism Australia will prioritise promoting the country’s food and wine offering this year in the UK with a tie-up with UKTV’s Good Food channel.
McDonald’s is readying a pan-European marketing push to stave off the challenges from fast casual restaurants such as Chipotle and Nando’s as it reports growth across the continent, in particular the UK, in its latest quarter.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.