Video: Camelot insight chief Nick Bonney on proving data’s value

Camelot head of insight Nick Bonney believes the data community still has a job to do in promoting the contribution of data insight to the bottom line. 

As a judge for the Marketing Week Data Strategy Awards 2014 Bonney is impressed by the entries from companies who do not have a direct relationship with the customer but have found clever, inventive ways of gathering data.The awards will be held on 6 February at the London Lancaster hotel. For booking details call Nikita Wolski on 0207 970 4534.


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