B&Q strengthens marketing team with brand director role

B&Q has appointed Amanda Walker to the newly created role of director of brand communications as it continues to strengthen its marketing team following the appointment of marketing director Chris Moss in October last year.

B&Q continues to strengthen its marketing team.

Walker joins B&Q from Churchill Insurance, where she was marketing director. She will be responsible for advertising and digital at the retailer.

B&Q has also appointed new agency WCRS for its above-the-line advertising. It will begin work in February as the retailer focuses it’s marketing on “incredible stories” and looks for new ways to engage with its customers.

The focus on marketing follows weak sales growth at B&Q, with like-for-like sales up 0.4 per cent in the UK and Ireland in its third quarter. Its parent Kingfisher is in the midst of implementing its new “Creating the Leader” strategy will it hopes will position B&Q and its other assets, including Screwfix and Castorama, as “world-class retailers” and improve sales and profits.

It is not clear how many additions B&Q has made to its marketing team in recent months nor how many more will be made. When asked by Marketing Week, B&Q declined to comment further.

Moss says: “B&Q has an incredible library of stories to tell. Up and down every aisle in every store are stories about innovation in product creation and supply chain sourcing, feats of environmental achievement that are truly market leading and human stories about our people and the partners we work with.

“We are strengthening our team and have appointed agencies to help us uncover these stories, package them and engage with our customers and stakeholders in increasingly creative and innovative ways.”

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