Manchester United drop out of top 3 revenue earners

Manchester United are not only struggling to keep up with Premier League rivals this season the club is also being outpaced by European rivals off the pitch. 

van-persie-robin-manchester-united-460
Manchester United have been outpaced by Bayern Munich in Deloitte’s Money League despite raft of sponsorship deals.

The Premier League champions have dropped from the top 3 of Deloitte’s Football Money League, a list of the continent’s top revenue generating clubs, for the first time in the report’s history.

Although the club increased its revenue haul to €423.8m (£348m) for 2012/13 season, up from €395m (£325m) for the previous campaign, it was knocked from third spot by Champions League winners Bayern Munich, who increased their revenue to €423.8m for the season.

Manchester United continued to expand its roster of international sponsors during the period signing deals with PepsiCo and Russian airline Aeroflot and Apollo Tyres. Despite the club’s faltering on-pitch form under new manager David Moyes  – the club is languishing 14 points off the Premier League top spot in seventh place and was knocked out of the Capital One Cup by Sunderland last night (22 January) – Deloitte says their commercial savvy will stand them in good stead.

Austin Houlihan, senior manager in the Sports Business Group at Deloitte, says: “Whilst Manchester United drop one place in the Money League, a number of the club’s recent commercial deals will boost revenue in 2013/14, so this fall to fourth place may only be temporary.”

Elsewhere, Spanish giants Real Madrid and FC Barcelona retained the top 2 spots, boosting their revenue to €518.9m (426.2m) and €482.6m (£396.4m) respectively. The latter has been historically reluctant to exploit their brand appeal but has ramped up efforts to monetise their huge global appeal signing a £25m (£20.5m) a season deal, their first corporate shirt sponsorship deal in their 113-year history, with Qatar Airways in March.

Of the rest of English football’s top earners – Manchester City and Liverpool saw revenue increase in the period, while Spurs, Arsenal and Chelsea experienced reverses (see table).

deloitte Money League 2014
Hide Comments3 Show Comments
Comments
Trackbacks

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here