O2 goes Gaga in Priority ad

O2 will tonight air a TV ad featuring Lady Gaga to promote its loyalty programme Priority, which is offering early access tickets for the UK leg of the popstar’s Artrave: Artpop Ball World Tour.

Video: O2’s Lady Gaga Priority ad

https://www.youtube.com/watch?v=jRxygD64E3o

On a mobile? Click here to see the O2 Lady Gaga Priority ad

Launching tonight (29 January) the ad draws on themes from Lady Gaga’s Artpop album and sees the Applause singer sporting some exceptionally large glittery shoulder pads and dark glasses running towards what appears to be a concert stage.

The Priority deal comes two months after O2 offered customers exclusive access to the Artpop album six days before its general release via its O2 Tracks platform.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here