Diageo credited the “exceptional” campaigns for Guinness and Captain Morgan for helping return sales across Great Britain to growth for the first time in several quarters as its efforts to drive marketing efficiencies across Western Europe started to take effect.
Coca-Cola has created an art installation to showcase the feelings of optimism UK consumers are sharing in real-time on Twitter to bring to life its “Reasons to Believe” marketing campaign in an experiential setting.
Mobile now accounts for more than half Facebook’s total ad revenue as the social network increases focus on its mobile audience with plans to launch more standalone apps that can help in its ambition to ‘connect everyone’.
Sky is planning a raft of product innovations and updates in 2014 as it looks to encourage the 13 million households who do not currently subscribe to TV services to pay for content.
Starbucks’ chief executive Howard Schultz is stepping away from the day-to-day running of the business to work more closely with the company’s digital chief as part of a senior management shuffle to tighten its focus on “next generation” digital marketing initiatives.
Pernod Ricard’s CMO Martin Riley has detailed its bid to get “back to real marketing” through digital innovation as it looks to turbo charge its investments in data, branded content, ecommerce and internal expertise.
A new ‘invitation only’ travel website Secret Earth is aiming for 75,000 users in its first year.
Google has sold Motorola Mobility, the company it acquired less than two years ago for $12.5bn, to Chinese computer firm Lenovo for $2.9bn – a decision that highlights the search giant’s original purchase was driven by Motorola’s vast patent portfolio.
The return on advertising investment made by small and medium sized businesses is eight times that of large companies, according to a report by the Advertising Association.
The Advertising Association’s exclusive report released today shows that SMEs account for 40 per cent of UK turnover, but only 18 per cent of ad spend, and this week the government launched its Growth Vouchers scheme to help small businesses get access to expert help.
Small is beautiful. And it can be lucrative too. Especially if you’re a small or medium-sized business, according to new research from the Advertising Association. For every £1 that an SME spends on advertising, the resulting growth in turnover is approximately eight times as great as it is for larger firms.
Justin King shocked the retail world when he announced his departure this morning (29 January) but with the appointment of right-hand man Mike Coupe as his replacement we are unlikely to see any radical changes in marketing strategy or brand positioning.
Trinity Mirror is to close the People.co.uk website it relaunched less than three months ago with immediate effect after it failed to attract a big enough audience to make it a commercial success.
Pernod Ricard is readying a flurry of investments into the online arena from wearable tech to at-home drinking appliances, part of a plan to invest 20 per cent of its global marketing budget in digital.
The latest Research Professionals’ survey suggests financial sentiment for the year ahead is the strongest for a number of years and that more researchers are feeling confident than anxious and are increasingly adopting emerging methods.