ITV launches first pay-TV channel
Lara O'ReillyITV is launching its first pay-TV channel to bolster its multi-year strategy of growing revenues outside of traditional advertising.
Month: January 2014
Marketer Mike Coupe to replace Justin King as Sainsbury’s CEO
Russell ParsonsSainsbury’s CEO Justin King is to leave in the summer and be replaced by the supermarket’s commercial director and marketing lead Mike Coupe.
‘Violent’ Baileys Christmas ad avoids ban
Sarah VizardAn ad for Bailey’s that showed a woman slapping a man has escaped censure despite complaints using ”violent and aggressive behaviour” to promote alcohol is irresponsible.
Weve launches display ads trial
Lara O'ReillyWeve, the mobile advertising and payment joint venture between EE, O2 and Vodafone, has today (29 January) launched its display ad service, with Tesco the first advertiser to join the beta trial.
Following the yellow brick road to strategy success
Josie AllchinPR agencies are sometimes seen as being incapable of devising effective strategies, but by always having the client’s endgame in clear sight nothing is impossible.
Small Data is where it’s at – you heard it here first
Mark RitsonSo what are we to make of ‘Big Data’? I ask because it seems marketers cannot make it to the end of a typical day without encountering the phrase about 40 times in and around the workplace at the moment.
Foreword: Make a connection
Michael BarnettThe role of PR and communications is evolving. it is no longer only about media coverage but taking a central role in driving strategy and content creation, as integrated marketing becomes ever more important.
Mothers and brand loyalty
Lucy HandleyClick here to see a bigger version of the infographic above
Is your social media strategy 2014-ready?
Michael BarnettThis year social media will come of age with bolder experimentation and a move towards visual interactivity and commercialisation. To stay ahead, brands need to get smart.
The year thinking in small steps got really big
Michael BarnettWhat does this year hold for brands in the health, food, and wellbeing sectors and what opportunities will changes in technology and consumer behaviour provide?
The bottom line of mutual attraction
Michael BarnettConsumer interactions with brands across all platforms are constantly evolving. to ensure rewarding, long-lasting relationships flourish, follow these nine simple rules.
How to get user experience right across platforms
Jonathan BaconBrands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity.
Three reasons not to hire a PR agency
Michael BarnettChoosing the right PR agency is essential for any organisation. With the help of three key questions, that choice will be made easier.
Q&A: Boohoo.com’s joint chief executive Carol Kane
Lucy TesserasBoohoo.com increased sales by 130 per cent last year and has equally healthy growth targets this year, according to its joint chief executive, who launched the fashion brand in 2006 with Mahmud Kamani.
Teenagers only take in the here and now – so marketers must shift their thinking
David CoveneyWe as marketers have to stay on our toes while the world is constantly evolving – keeping pace not only with technology and globalisation but with the behaviour of our customers.