I recognise and experience firsthand the cultural consumer differences captured in Mindi Chahal’s article. But these differences present opportunities: the ecommerce experience, for example, could become as seamless in the UK as it is in the US, where they’re leading the way in integration. And although aggregators are set to increase in volume and importance in […]
Content may drive storytelling but context creates impact, writes Gareth Davies, head of Studio D at Waggener Edstrom Communications.
To change customer behaviour, brands need to go direct to the source – the audience, says the planning director at Kindred.
Head of global insight for Just Eat Paul Cook argues that companies are sitting on plenty of data but allowing marketers day-to-day access is not necessarily a priority and this must change.
Despite marking record revenues for the last financial quarter of 2013, Apple’s earnings have disappointed investors, with the company warning it is set to report its first quarterly revenue decline in more than 10 years in the current quarter. While disappointment is always relative when it comes to Apple’s gargantuan results, the company must change the game again this year to prevent those decreases turning from a blip into a habit.
Sainsbury’s has brought back brand ambassadors David Beckham and Ellie Simmonds to help promote the return of its Active Kids campaign, which expands the voucher collection scheme to cookery and nutrition equipment for the first time.
Nectar’s marketing director James Frost has left after nearly four years in the role to take up a position as UK chief marketing officer at online payments firm WorldPay.
Behavioural advertising regulations are a year old but data from TrustE shows increasing public concern about data privacy online. Awareness efforts might be improving, but not quickly enough.
Sports Direct has succeeded despite its reputation for a poor shopping experience, relying on perceptions of value and consumers’ appetite for a good deal but it will need to find new ways to market its range if it wants to attract new customers and continue its recent growth.
An overwhelming majority of consumers are less likely to click on online ads because of privacy concerns, according to a report.
Morrisons’ online operations director George Dymond is thought to have quit his role just weeks after joining the supermarket chain to head up the day-to-day running of the recently launched online grocery service.
Bupa is surrendering its exclusive sponsorship title rights to the Great Run Series for the first time in 22 years as the events’ organiser looks to attract potential sponsors capable of creating a “noisier brand” to woo new runners.
The UK Internet Advertising Bureau has formed a working group to look into self-regulation and guidelines for the responsible trading of the burgeoning native advertising sector.
Telegraph Media Group’s marketing director Graham Horner has left the publisher for luxury holiday brand Scott Dunn.
We are now taking nominations for Senior Marketer of the Year for the Marketing Week Engage Awards 2014.