McDonald’s creates retail marketing director role to boost in-store experience

McDonald’s UK has promoted its top marketer Nathalie Pomroy to the newly created role of retail marketing director to spearhead its renewed focus on enhancing the in-store experience.

McDonald’s is looking to improve the in-store experiences across the UK in 2014.

The promotion sees Pomroy continue to lead the fast food chain’s food, beverage and value marketing teams alongside additional responsibilities for field marketing and merchandising. She reports to Alistair Macrow, senior vice president of marketing at McDonald’s UK.

The new role aims to localise the company’s global efforts to increase investments in its restaurants, people and menu this year as it looks to generate more ins-store traffic at peak times.

McDonald’s UK sales are in rude health in comparison to other markets. The business revealed the region along with Russia and France had propped up flat European sales in its latest quarter. The company is currently working on several marketing initiatives to continue the momentum in the UK including digital services, in-store additions and celebrations for its 40th anniversary.

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