McDonald’s creates retail marketing director role to boost in-store experience

McDonald’s UK has promoted its top marketer Nathalie Pomroy to the newly created role of retail marketing director to spearhead its renewed focus on enhancing the in-store experience.

McDonald’s is looking to improve the in-store experiences across the UK in 2014.

The promotion sees Pomroy continue to lead the fast food chain’s food, beverage and value marketing teams alongside additional responsibilities for field marketing and merchandising. She reports to Alistair Macrow, senior vice president of marketing at McDonald’s UK.

The new role aims to localise the company’s global efforts to increase investments in its restaurants, people and menu this year as it looks to generate more ins-store traffic at peak times.

McDonald’s UK sales are in rude health in comparison to other markets. The business revealed the region along with Russia and France had propped up flat European sales in its latest quarter. The company is currently working on several marketing initiatives to continue the momentum in the UK including digital services, in-store additions and celebrations for its 40th anniversary.

Do you have a great FMCG marketing case study from 2013 to shout about? Then why not enter the Marketing Week Engage Awards? Find full details here.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here