Video: Nationwide customer contact chief on data overload

Nationwide head of customer contact strategy Andy Dellbridge says “you don’t need to stockpile lots of data” to glean useful insights.


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Nationwide head of customer contact strategy Andy Dellbridge discusses the best approach to data mining and how important it is to find new talent to help data teams stay up to date with the latest methodologies. Dellbridge is on the judging panel of this Marketing Week Data Strategy Awards 2014, which will be held on 6 February at the London Lancaster hotel. For booking details call Nikita Wolski on 0207 970 4534. Find more videos of Data Strategy judges here

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