The activity comes as tube workers from RMT and TSSA unions enter their second and final day of strikes, which have caused chaos in the capital. Delays have increased on roads. Buses and overground rail services have been packed during peak times forcing some major central stations to close due to the number of would-be travellers.
Adidas has seized on the travel chaos with a push encouraging people to run to work. The sportswear brand is using social media channels such as Twitter and Facebook to promote its Boost running range with the #BoostLondon hashtag as well as asking people to share their running pics.
Posts from the sportswear maker include: “When transport goes down, lace up. Show us how you’re beating the commute. Share your running pics! #BoostLondon”.
Nike has gone for a similar approach with a series of posts encouraging people to “Just Do It” and run into work. The sports brand tweeted: “No Underground? Get the green line” alongside a picture of someone cycling with its Fuelband product.
Meanwhile, Pizza Express has been offering customers with 40 per cent their food bills as a reward for making it in to work. Yo Sushi is running a promotion that awards visitors to restaurants near affected stations a free Miso Soup when they quote the phrase “MisoLate”
Other brands including Cadbury and lingerie maker Coco De Mer have also been looking to get in on the action with a flurry of tweets pushing their products as a way to either beat the tube strikes or handle the stress they have caused. The latter is offering visitors to its West End store a free travel-sized lubricant with every purchase.