Amazon preps video ad launch

Amazon is laying the ground to launch video advertising that could see ads for movies, games and products served to customers in search results. 

Amazon-Logo-2013_304
Amazon could serve ads for movies, games and products to customers in search results.

Amazon has signed a deal with technology provider FreeWheel that will see the e-tailer integrate ads. 

Video game or movie trailers, for example, could include a “shop now” button that if clicked will see the viewer taken directly to the item on Amazon’s site. 

Lisa Utzschneider, vice president of global advertising sales for Amazon’s Media Group division, says: “Our customers love video. We’re excited to be connecting customers and advertisers through our video content, in ways that help customers discover and learn about great, relevant products.”

No launch date was provided and Amazon or FreeWheel could not be reached before this article was published.

Amazon Media Group is a relatively small division of the e-commerce giant selling ads on its sites and insight to brands. E-marketer estimated last year Amazon’s ad revenue would be about $800m (£491m) in 2013.

Earlier this week, it emerged Amazon’s UK sales slowed in 2013. Accounts filed by Amazon in the US showed that the company’s UK sales were $7.29bn (£4.47bn) in 2013, an increase of 12.6 per cent year on year. However, that is a slowdown from 2012, when revenues grew by 21.1 per cent.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here