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Twitter needs a marketing lifeline
Lara O'ReillyTwitter’s share price has been haemorrhaging this week as the site revealed in its first earnings report since it went public another first for the company: successive quarterly slowdowns in user growth.
Marmite’s controversial ad sparks 14% sales uplift
Seb JosephUnilever’s controversial Marmite ad spurred a 14 per cent increase in sales last year providing a bright spot amid stagnant revenue from the group’s wider food business.
‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps
Michaela JeffersonRather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Advertising’s longer term ROI more than double short term, study finds
Grace GollaschAnalysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
McDonald’s on why the ‘stillness’ of its marketing strategy sets it apart
Niamh CarrollWhile its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Pre-testing ads is not divisive, it’s a no-brainer
Mark RitsonAgencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.