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Vauxhall chief leaves UK to take up US marketing role at Buick
Sarah VizardVauxhall’s chairman and managing director Duncan Aldred is leaving the UK to take up a US role as vice-president of marketing, sales and service for General Motors’ Buick brand.
Training people in data capture and use
Lucy HandleyAs brands invest in tools to process huge amounts of data quickly, in-house training is seen as the best way to teach marketers to retrieve and interpret that information
Tom Fishburne – The Marketoonist 6/2/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps
Michaela JeffersonRather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Advertising’s longer term ROI more than double short term, study finds
Grace GollaschAnalysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
McDonald’s on why the ‘stillness’ of its marketing strategy sets it apart
Niamh CarrollWhile its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Pre-testing ads is not divisive, it’s a no-brainer
Mark RitsonAgencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.