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New rules bring digital ads in line with TV as the industry responds to children spending more time online.
There is no argument for organising marketing teams or strategies according to channel silos, since consumers do not behave that way, so marketers need to get the system in place to achieve a single customer view, says Affiliate Window’s business innovation director.
Thomson is launching its last marketing campaign before it rebrands to TUI, as it looks to showcase a “more modern” brand.
When it comes to personalisation brands need to make the choice between using cookies or hard data, and whether to target individuals or devices, but what offers the best return on investment?
Kinnerton Confectionary Limited
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