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Voter apathy is challenge enough without bad DM
Russell ParsonsThere are a seemingly never ending supply of studies that tell us the British public is more phlegmatic than at any point in history about politics, politicians and the party political back and forth in parliament and the media.
McDonald’s creates retail marketing director role to boost in-store experience
Seb JosephMcDonald’s UK has promoted its top marketer Nathalie Pomroy to the newly created role of retail marketing director to spearhead its renewed focus on enhancing the in-store experience.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.