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Ovo Energy preps first TV brand campaign to ‘shake’ Big Six’s dominance
Seb JosephChallenger energy brand Ovo Energy is embarking on its first brand campaign to capitalise on its rising profile and shake the Big Six’s hold over the market.
Twitter needs a marketing lifeline
Lara O'ReillyTwitter’s share price has been haemorrhaging this week as the site revealed in its first earnings report since it went public another first for the company: successive quarterly slowdowns in user growth.
Marmite’s controversial ad sparks 14% sales uplift
Seb JosephUnilever’s controversial Marmite ad spurred a 14 per cent increase in sales last year providing a bright spot amid stagnant revenue from the group’s wider food business.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
‘People don’t know who we are’: One banking business on its shift to brand building
Grace GollaschWise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.