Volvo lets you get your shopping delivered straight to your car

Volvo is hoping to save customers time and end the practice of waiting around at home for deliveries by introducing new technology that lets them choose their car as a delivery option when ordering products online.

https://www.youtube.com/watch?v=BlhpagF5nik

The “Roam Delivery” service, which will be showcased at Mobile World Congress next week, uses a smartphone or tablet to inform the car owner when there is a delivery waiting to be dropped off. 

They can then accept the delivery to activate a digital key that lets the retailer open their car and lock it again. Once the delivery has been completed, the digital key ceases to exist.

Volvo Group’s chief information officer Klas Bendrik says: “By turning the car into a pickup and drop-off zone through using digital keys, it’s now possible to deliver the goods to people and not places.”

Volvo says it came up with the technology after research found that 60 per cent of people shopping online had problems with the delivery of their item. It claims that failed first-time deliveries cost the ecommerce industry an estimated €1bn in re-delivering costs.

The service is based on Volvo’s telematics apps, Volvo On Call. It also lets customers perform other services remotely, including heating or cooling the car and viewing the fuel level via a mobile phone or tablet.

Car marques are increasingly turning to technology to differentiate their cars. Volvo has already launched an in-car navigation, information and entertainment platform, called Sensus Connect, and is working with Ericsson on the idea of the “Connected Car” and Ford is currently pushing its connected EcoSport model. 

Reading on a mobile? Click here to watch a demonstration of the service. 

Read more of our Mobile World Congress 2014 coverage here

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here