Peripheral immersion
Mindi ChahalBrands need to focus on apps, events and the second screen generation, says Ben Wallace.
Month: February 2014
How to boost promotions and motivate staff
Mindi ChahalSarah Chesterton on how gift vouchers and cards can help companies win customer loyalty and hike employee morale.
Measure what matters
Mindi ChahalMeasurement is central to market research, says Luke Sehmer, and knowing the right questions to ask and how to ask them is essential .
The language of mobile programmatic advertising
Mindi ChahalZac Pinkham deciphers the buzz behind programmatic buying for mobile, looking at why it matters, what it all means and how brands can benefit
A perfect union: video and data
Mindi ChahalWhen it comes to consumers, there is no such thing as a one-night-stand, and the onus is on marketers to keep the relationship alive, says Anne de Kerckhove
How big data can enable creativity
Mindi ChahalIain Lovatt on how investing in the right technology can allow marketers to strike the best balance between the data and the creative.
ITV1’s ad break recreated in Lego
Josie AllchinTo promote The Lego Movie, ITV1 has run ads such as BT Flatmates and Premier Inn formed entirely out of the plastic bricks.
Dell looks to evoke ‘emotional connection’ with Glasgow 2014 push
Lara O'ReillyDell is looking to the activation around its sponsorship of the Glasgow 2014 Commonwealth Games to raise awareness that it offers more than just desktops and laptops and to drive a more emotional connection with the brand among business decision makers.
The respectable face of data crime
Michael BarnettThe past week has seen stockbrokers allegedly using customer details stolen from Barclays and signs that blue-chip firms will be subject to criminal investigation over their use of private investigators. It’s critical that regulators pursue any prosecutions to the full extent of the law.
Sainsbury’s on the brink of overtaking Asda after Christmas sales success
Sarah VizardSainsbury’s is set to overtake Asda to become the second largest grocer in the UK after its Christmas sales success boosted its market share, amid declines among the other three major supermarket chains as the grocery market saw the slowest growth since 2005.
Instagram publishes best practice guide for marketers
Lara O'ReillyInstagram has published an online best practice guide for marketers, showcasing case studies from brands including Nike, General Electric and Ben & Jerry’s as it continues its efforts to “keep the standard really, really high” of brand involvement with the platform.
Ballantine’s readies ‘not your run of the mill’ global music platform
Seb JosephBallantine’s is partnering with online music channel Boiler Room to launch what it claims is a music platform that will deviate from the “well trodden path” of similar efforts from alcohol brands looking to appear youthful by providing a more authentic listening experience for fans.
Promotions lift retail sales to four-year high
Sarah VizardRetailers saw the strongest sales growth in almost four years in January as promotions and discounts, as well as the recovery in the housing market, convinced shoppers to spend.
TSB Bank unveils first TV ads to promote ‘local bank’ positioning
Sarah VizardTSB Bank is launching its first TV ad campaign since the brand returned to the high street last year, promoting its position as a local British bank that can help UK communities and customers thrive.
Adidas can terminate sponsorship deals of any Scientologist athletes
Seb JosephAdidas’ sponsorship deals with athletes can be terminated if they decide to become a member of controversial religious group the Church of Scientology.