Take the right course of action
Lucy HandleyThe pace of change, especially in digital technologies, means marketers must update their skills on a regular basis.
Month: February 2014
Training people in data capture and use
Lucy HandleyAs brands invest in tools to process huge amounts of data quickly, in-house training is seen as the best way to teach marketers to retrieve and interpret that information
The sweet smell of brand success
Lucy HandleyCompanies that can train staff in their values and mission will motivate all employees and ultimately bring business success.
A segmentation of technology shoppers
Jonathan BaconClick here for a bigger version of the infographic above
How the weather affects marketing
Mindi ChahalPeople talk about the weather all the time, almost every day, and now brands are too by using weather data to target appropriate ads.
Letters: Think small but also smart
Tess WaddingtonIt’s satisfying and timely to hear Mark Ritson call for a focus on Small Data over Big Data. A report published this week by The World Federation of Advertisers and The Customer Framework found that across 47 member organisations the secret to tangible data success needs is a strategic focus on what data is needed and how it […]
Put your talent in the spotlight
Lucy HandleyMarketing Week and IDM research shows the strategic importance of training to optimise business performance.
“Give your marketers the tools they need and the rewards they deserve and your organisation will reap in the benefits”
Lucy HandleyThe year so far seems to have brought with it an air of quiet confidence. The latest Bellwether report, released in January, predicts that in 2014 the UK will return to pre-recession confidence, as marketers raised their budgets for a fifth quarter in a row during the final three months of 2013.
My challenge of matching ‘product push’ with ‘market pull’ is much like the online/offline debate
David CoveneyMy team and I are up to our armpits in marketing plans for the next financial year. Regular readers will know that I work for an international business to business (B2B) brand, with a big focus in the UK, and one of my challenges is matching the ‘product push’ from my international colleagues with the ‘market pull’ from my UK general managers.
Government launches clampdown on sale of ultra-cheap alcohol
Seb JosephSupermarkets and other retailers will be banned from selling booze at below cost price as part of the Government’s ongoing efforts to curb alcohol abuse across England and Wales.
Microsoft names company veteran Satya Nadella as CEO
Lara O'ReillyMicrosoft has appointed company veteran Satya Nadella to replace outgoing CEO Steve Ballmer and drive the technology company’s turnaround.
DMC is right that marketing data needs reform
Michael BarnettLead generation and the sale of data lists are a murky area that needs clearing up quickly. The alternative is a terminal loss of trust in direct marketing.
Thomson’s Simon the Ogre ad escapes ban
Seb JosephThomson has escaped an ad ban for its controversial “Simon the Ogre” television campaign despite almost 100 complaints it trivialised disability.
Innocent appoints global head of brand
Lara O'ReillyInnocent has promoted its marketing area chief Amy Shah to fill its newly created global head of brand position.
Ocado’s top marketer and co-founder to leave
Russell ParsonsOcado’s co-founder and most senior marketer Jason Gissing is to leave the online grocer in May, news that comes as the company reports losses widened in 2013.