Month: February 2014

Whatsapp it all about? Data

Tina Desai

Any efforts to integrate advertising on the WhatsApp platform will negate the user-experience and most likely drive people away.  So what is the commercial advantage of paying such a high price for the company? As Lara’ O’Reilly’s article states, this must be rooted in the value of WhatsApp’s customer data set. The purchase has now […]

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Lucozade Sport preps £10m ad drive with Steven Gerrard

Seb Joseph

Lucozade Sport is putting Liverpool FC’s Steven Gerrard and grassroots athletes at the heart of a £10m advertising campaign to introduce a fresh product benefit claim after it was forced to amend its message following censure from the ad watchdog.