Telefonica Digital strikes first pan-regional ad deal
Russell ParsonsMWC 2014: Telefonica Digital has struck its first ever pan-regional mobile advertising deal, targeting male smartphone owners across Brazil, Argentina, Mexico and Colombia.
MWC 2014: Telefonica Digital has struck its first ever pan-regional mobile advertising deal, targeting male smartphone owners across Brazil, Argentina, Mexico and Colombia.
Jagermeister is launching its first TV advertising campaign in the UK as it shifts from promoting the functional elements of the brand to the emotional aspects of drinking it with friends.
MWC 2014: Yahoo’s senior vice president of mobile and emerging products Adam Cahan has told Marketing Week 2013 was the year it became a mobile company, a claim that comes on the same day it heralded the UK launch of a news app designed to rival Facebook’s Paper and Google Currents.
Land Rover has appointed Dominic Chambers as its new marketing boss, replacing Patrick Jubb who announced he was leaving at the end of January.
Carlsberg is launching a £3m marketing drive to promote the launch of its Blackcurrant flavoured beer in a push to exploit rising demand for the sub-category from younger drinkers.
Dixons Retail and Carphone Warehouse have confirmed they are in merger talks in a deal that could create a company worth £3.5bn.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Twitter has been spending February, the Valentine’s month, giving brands back some love by creating a pop-up “live studio” to help them and their agencies plan activity with the site.
As the 2014 Winter Olympics draws to a close, Marketing Week examines those who struck gold during the event and those who were left in the starting blocks.
MWC 2014: Nokia is launching its first smartphones to use Google’s Android operating system as it looks to appeal to customers in emerging markets and turn around its stuttering performance.
Vita Coco is letting online fans gift a carton of the drink with the launch of a peer-to-peer loyalty scheme it hopes will tackle its “incredibly low” household penetration in the UK.
Morrisons’ former online operations director George Dymond, who quit his role at the supermarket just weeks after joining, is to take on a new role at Tesco.
Carphone Warehouse is launching a £10m campaign to promote its new in-store tablet-based shopping service Pin Point as part of wider plans to improve its perception as a market leader in mobile phone retail.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Coca-Cola first announced it was to take a near 100 per cent stake in Innocent Drinks a year ago to the day tomorrow (22 February). When the increased investment first came to light, observers expressed concerns that Innocent’s entrepreneurial brand spirit could become diluted under its new owner, but the brand insists “very little has changed” since Coke became its majority shareholder.