In the week the UK saw the country’s first same-sex marriages, some brands are developing campaigns to appeal to gay and lesbian consumers looking to tie the knot. The move is part of a wider effort by brands to target the LGBT (lesbian, gay, bisexual, transgender) community in an attempt to better represent their customer base and tap into a multi-billion sales opportunity
Nike is launching a social media push to drive pre-orders for the England World Cup kit as part of a wider plan to use kit sales from the event to help nearly quadruple its ecommerce sales by 2017.
City of London Police are calling on brands and advertisers to help cut illegal websites’ ad revenues following the launch of a Government-backed online portal that provides a list of copyright infringing sites.
Financial services marketers look likely to be subject to new rules regulating promotions and product labelling.
Regional airline Flybe is implementing a brand and marketing strategy overhaul across all customer touchpoints.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
If imitation is the best form of flattery, then Facebook should be bedazzled by Twitter’s latest raft of photo-sharing options.
Asda has launched a “tongue in cheek” campaign for the launch of its new homewares brand, George Home, as it looks to position the brand as the ‘go-to’ destination for ‘style and quality at affordable prices’.
A slew of “heavyweight” promotions and advertising campaigns designed to reassure price conscious shoppers they were getting value for money helped boost UK soft drinks sales past the £10bn mark for the first time in 2013.
Vision Express is aiming to be the ‘John Lewis’ of eyewear retail with a marketing push this year that will communicate its “expertise” in eye wear and move the industry away from light-hearted marketing messages.
Adidas has launched an online campaign to unveil its long-term partnership with music producer and fashion designer Pharrell Williams.
UEFA’s plan to make friendlies more commercially lucrative by launching a new Champions League-style tournament could “reinvigorate” international football to bring it more in line with the runaway success of club football, according to sponsorship experts.
Internet Retailing Expo: Sainsbury’s online, digital and cross-channel director Jon Rudoe says the role of marketing at the supermarket is changing to look to influence rather than broadcast, as customers increasingly use digital platforms to talk to each other rather than waiting to hear messages from brands.
The energy sector is to face a full investigation that regulators claim will “once and for all clear the air” over whether the big six suppliers are making customers pay unfair rates on their gas and electricity bills.
Unilever and P&G have been voted by marketers as the brands that demonstrate the most purpose in their marketing, according to a study from the World Federation of Advertisers (WFA).