Month: March 2014

Brands come out from the closet to target LGBT community

Moss Bros Mr Mr

In the week the UK saw the country’s first same-sex marriages, some brands are developing campaigns to appeal to gay and lesbian consumers looking to tie the knot. The move is part of a wider effort by brands to target the LGBT (lesbian, gay, bisexual, transgender) community in an attempt to better represent their customer base and tap into a multi-billion sales opportunity

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