Lloyds beefs up resource to work on digital innovation

Lloyds Banking Group is stepping up efforts to develop more digital products and services across its brand portfolio taking on additional resource and setting up units dedicated to innovation.

Halifax
Halifax is creating digital propositions team that will sit in one of several ‘centres of excellence’ across parent group Lloyds.

The owner of the Halifax, Lloyds Bank and Scottish Widows brands trumpeted the “strength” of its digital channels when announcing its annual results last month and promised changes “to capitalise on its achievements to date”.

To this end, it is creating a team dedicated to developing internet and mobile products and services for Halifax customers with a focus on digital mortgage propositions and product management.

A spokeswoman for Halifax told Marketing Week the bank is trying to match growing demand for such digital services and support.

The team will set within one of Lloyds ‘Digital Centres of Excellence’, where staff with relevant expertise are pooled together, one of several setup to work on digital propositions for each of the Group’s brands.

Lloyds claims to be the first UK bank to have a chief digital officer – Miguel-Ángel Rodríguez-Sola, who also heads the digital, marketing and customer development group function setup last year.

Rodríguez-Sola reports directly to the Group CEO and sits on the group executive committee.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here