Marks & Spencer unveils new ‘Leading Ladies’ lineup

Marks & Spencer has unveiled a new lineup for this season’s “Leading Ladies” marketing push, starring actress Emma Thompson, singers Rita Ora and Annie Lennox and five other “influential British women”.

M and S Leading Ladies
Marks and Spencer has unveiled a new ‘Leading Ladies’ brand ambassador line-up, featuring Emma Thompson, Rita Ora, Annie Lennox and five other ‘influential’ British women.

The retailer will be hoping the refreshed lineup  will lift its clothing sales, which marked a tenth consecutive quarter of decline in the three months to 28 December. 

The full cast includes supermodel Alek Wek, campaigner Baroness Lawrence of Clarendon, designer Lulu Kennedy, chef Rachel Khoo and structural engineer Roma Agrawal.

A new multi-platform campaign, shot by fashion photographer Annie Leibovitz, will launch on 31 March across print, online, mobile and outdoor.

Patrick Bousquet-Chavanne, M&S executive director of marketing and business development, says the campaign is a “celebration of style and accomplishment”.

He adds: “Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way.”

Marks & Spencer launched its first Leading Ladies push in August last year, which then featured actress Dame Helen Mirren, singer Ellie Goulding and artist Tracey Emin among others in a bid to reverse a long-term decline in sales of its womenswear. 

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here