Waitrose is increasing its investment in content and shifting the balance of its spend away from paid towards “accessible and free to all” communications in response to what marketing director Rupert Thomas calls a “shift” in the role of marketing from selling to inspiring.
When was the moment your industry changed? The Big Four supermarkets may look back and say that early 2014 was the moment they knew retailing as they knew it was over. Almost £3bn was wiped off the share values of the Big Four last week as they embarked on a new price war.
Find out how mainstream brands can attract the world’s super rich, click here For a Q&A with Quintessentially’s co-founder Ben Elliot, click here If the opening of a private jet dealership in London’s Knightsbridge last month isn’t enough of an indicator of demand at the very top of the consumer market, Jim Kerwin, founder and […]