Tom Fishburne – The Marketoonist 26/03/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
When I started writing these columns, I promised myself I wouldn’t stray into the world of agencies too much.
Internet Retailing Expo: Sainsbury’s online, digital and cross-channel director Jon Rudoe says the role of marketing at the supermarket is changing to look to influence rather than broadcast, as customers increasingly use digital platforms to talk to each other rather than waiting to hear messages from brands.
Asda has launched a “tongue in cheek” campaign for the launch of its new homewares brand, George Home, as it looks to position the brand as the ‘go-to’ destination for ‘style and quality at affordable prices’.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.