Find the names of the nine nominated marketers for this coveted Marketing Week Engage Award here with reasons why the candidates deserve to win. It’s easy to vote so help determine who carries off the crown.
Of all the concepts in the marketing universe, the most important gift we give our organisations is market orientation. It’s the omega of our discipline because it challenges a manager to recognise the fundamental truth that a) consumers are the source of a company’s success, but that b) these consumers inevitably see the world very differently from the employees that work within the company and who devise the strategies aimed at those consumers.
When was the moment your industry changed? The Big Four supermarkets may look back and say that early 2014 was the moment they knew retailing as they knew it was over. Almost £3bn was wiped off the share values of the Big Four last week as they embarked on a new price war.
IBM’s top marketer Caroline Taylor has just been awarded an OBE for her services to marketing and diversity. As a passionate advocate of inclusivity and equality she is adamant marketing can change the world.