The campaign group lobbying The Sun to dump its Page 3 feature has criticised the paper’s decision to use “sexualised images of young women” to promote an initiative encouraging women to check their breasts for signs of cancer.
News today that retailers are experimenting with proximity marketing technology beacons is exciting but adds another layer of data that marketers must be very careful with. Beacons are small widgets that interact with a smartphone’s Bluetooth technology and can pinpoint where someone is within about three or four feet, ‘waking up’ a relevant app and […]
Trinity Mirror is making a seven figure investment in transforming its online video output to compete with other digital publishers such as News UK and The Guardian as it looks to unlock the “huge opportunity” curating multimedia partner and advertiser content provides.
Paddy Power says its controversial marketing approach is based on deep analysis of customer feedback, a claim that comes as the ad watchdog launches a formal investigation in to its much-criticised Oscar Pistorius murder trial promotion.
Car marques are missing out on sales by using social media as an engagement and awareness tool as opposed to a direct selling tool, according to a report by the Chief Marketing Officer (CMO) Council.
Premier Foods is ramping up investment in marketing and innovation after seeing efforts for brands such as Ambrosia and Oxo boost its share of some of its main categories in 2013.
Data Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Facebook has created an online brand advertising campaign that aims to promote how people do “amazing things” using its platform
Hotels.com’s EMEA marketing boss has criticised big hotel chain’s loyalty programmes as ‘complicated’ and ‘convoluted’, claiming customers prefer its ‘coffee shop-style’ scheme.
Paddy Power has hit back at criticisms its special offer to refund customers if double-amputee Olympian Oscar Pistorius is not found guilty of murder is in bad taste claiming it is “no different” to its previous controversial marketing stunts.
Tesco is attempting to ward off hits to its reputation on two sides after Greenpeace attacked the supermarket over “dirty” tuna sales and farmers raised concerns over the decision to cut the price of milk.
Reebok has ditched the logo that once symbolised its ties to sports stars and elite athletes to seal its transformation into a fitness brand for amateur athletes.
Microsoft’s recently appointed CEO Satya Nadella is reportedly about to embark on a major senior management reshuffle that will see the exit of its top marketer Tami Reller.
As part of an exclusive profile, chief commercial officer of InterContinental Hotels Group, Keith Barr, tells Marketing Week about the changes he’s implemented since becoming CCO and why IHG is a global brand with local relevance.