McDonald’s is relaunching its site on London’s iconic Piccadilly Lights sign with a new creative that allows passers by to interact with the brand by adding their own animated character to the screen via their mobiles.
Mondelez International is asking coffee drinkers to “celebrate the joy” to be found in keeping your options open with the launch of the first pan-European marketing campaign for its Tassimo machines.
BHS is poised to join the supermarket price war as it prepares to launch its first food outlet.
Tesco says it will ‘robustly defend’ its price match scheme after Sainsbury’s won the right to a judicial review in its legal battle with Tesco over an ad campaign for its Price Promise scheme that Sainsbury’s has labelled ‘misleading’.
Marks & Spencer has unveiled a new lineup for this season’s “Leading Ladies” marketing push, starring actress Emma Thompson, singers Rita Ora and Annie Lennox and five other “influential British women”.
Dr Dre’s headphone range Beats has called on a plethora of sport stars including FC Barcelona’s Cesc Fabregas to lead its first pan-European marketing campaign.
The Co-operative Group’s decision to remove its group marketing director from its board was met with criticism from many in the industry who claimed it was a retrograde step. There is, however a body of opinion in the industry that a position in the boardroom should not necessarily be the ultimate ambition for a marketer.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
McDonald’s has hired former Facebook client partner Lex Bradshaw-Zanger as its first European digital chief to accelerate the rollout of mobile and web-based services across the region.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
UPDATED 17.10: Lidl has appointed Sven Seidel as its new chief executive and Robin Goudsblom as its new purchasing CEO, responsible for marketing and buying, following the departure of boss Karl-Heinz Holland and head of buying and marketing Dawid Jaschok, who left the company due to “differing views” over the future strategy of the discount retailer.
Nokia has partnered with high-end fashion magazine Centrefold to create a magazine and exhibition made up entirely of photographs taken on the Lumia 1020 as the mobile brand looks to win over the discerning creative audience.
Food and snack makers should be banned from advertising food high in fat, sugar and salt before the 9pm watershed to curb the millions of children exposed to unhealthy products, health campaigners have warned.
UK consumers are ‘underwhelmed’ by their experience with brands, with no brand rated ‘excellent’ according to Forrester Research’s first Customer Experience Index in the UK.
McDonald’s has expanded the role of global brand chief and former UK boss Steve Easterbrook to include corporate strategy, CSR and operational responsibility for its 35,000 restaurants worldwide.