French tourism gears up with Tour De France
Branwell JohnsonThe French tourist board has prepared a £2m campaign to capitalise on the Tour de France cycle race that starts in Yorkshire in July.
Month: March 2014
Huffington Post CEO on native ads, content personalisation and UK plans
Lara O'ReillyMarketing Week caught up with Huffington Post CEO Jimmy Maymann at this year’s Guardian Changing Media Summit. He discussed how the site is looking to move from talking with advertisers about engagement to time spent, its ambitious native advertising revenue forecast, the importance of content personalisation and UK plans.
Next sales rise despite a lack of love for the brand
Sarah VizardCustomer perceptions of Next are falling but the retailer’s strong annual sales and pipeline of improvements prove this isn’t a brand that needs to be loved to see its sales rise and outgrow rivals.
Asics launches marketing push to show brand is not just for runners
Seb JosephAsics is launching its biggest marketing campaign to extend what it claims is its “leadership in running” to tennis and rugby alongside other niche sports.
Next ups focus on customer service following ‘great year’
Sarah VizardNext says it plans to renew its focus on customer service in order to maintain its strong sales growth after it posted a pre-tax profit of £695m that leaves it poised to overtake Marks and Spencer.
Starbucks to ‘reinvent and transform’ the $90bn tea market
Seb JosephStarbucks is preparing a global marketing blitz in an attempt to dominate the tea shop market, as it has with coffee, as part of a wider plot to double its commercial value to $100bn (£60.4bn).
Window shopping for technology
Michael BarnettWill the resurgence in location-based marketing technology such as beacons and wearable gadgets make the tactic more effective? Morag Cuddeford-Jones finds out.
Finding the perfect view
Lucy HandleyAs the holy grail of data-driven marketing the single customer view is not easy to achieve, but with many brands having now invested in building one, are they seeing any returns?
Q&A: Zoe Eastwell, head of CRM and marketing data at Johnston Press
Lucy HandleyThe Data Professional of the Year talks about data security and quality, choosing the right tech and how she won her award.
Co-op claims management reshuffle will lead to ‘more cohesive’ marketing
Sarah VizardThe Co-operative has claimed its decision to remove marketing from the management board is aimed at ensuring the group gives a more coherent message to all its stakeholders once it has decided on its new strategic position.
Co-op claims management reshuffle will lead to ‘more cohesive’ marketing
Sarah VizardGill Barr may be leaving the management board but Co-op claims it is strengthening its marketing focus.
Co-op claims management reshuffle will lead to ‘more cohesive’ marketing
Sarah VizardGill Barr may be leaving the management board but Co-op claims it is strengthening its marketing focus.
Co-op claims management reshuffle will lead to ‘more cohesive’ marketing
Sarah VizardGill Barr may be leaving the management board but Co-op claims it is strengthening its marketing focus.
On The Beach harnesses power of TV and mobile
Branwell JohnsonOnline travel agent On The Beach says TV and mobile both have vital roles to play in the media mix.
On The Beach harnesses power of TV and mobile
Branwell JohnsonOnline travel agent invests in both TV and mobile marketing communications.