Paypal is to launch its first global campaign focussing on how its payment options “power” people’s lives and the businesses that use its services, activity that will see the introduction of a new visual identity.
Tinder is set to explore monetising the popular smartphone dating app with native advertising, its owner IAC told analysts today.
The gambling industry is to fund a £2m campaign to promote responsible gambling among young consumers, one of several announcements made by Government today (30 April) aimed at tackling excessive gambling.
To put customers at the heart of the business requires gathering insight into them and what they want, but staff can play an important role in a brand’s strategy.
Marketing Week has revealed its inaugural Vision 100 list of the most forward-thinking marketers, entrepreneurs and businesspeople.
Marketers have been urged by research house Forrester to “use Instagram now” before its high engagement rates drop off as owner Facebook sets about filtering the number of brand posts users see.
Visionary marketers are challenging, risk-taking, determined and receptive and these are all traits that can be nurtured and developed. Here, learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brands’ success.
Innocent is set to launch a £3m marketing campaign to support its juice range, a push that continues the “Tastes Good, Does Good” theme it launched in January as the brand looks to drive more “emotional engagement” with its advertising.
The way brands negotiate contracts with their agencies is undergoing a ‘massive change’, with marketing losing its role in finalising agreements to procurement, according to a new report.
Twitter is hoping to allay investors’ concerns about its slow user growth by ramping up efforts to help marketers complement their TV spend on the platform.
I had a very interesting experience recently – being a customer! Whilst marketers invest millions in market research, there is nothing quite like putting your feet in the shoes of those that you spend your life seeking to influence.
Tighter budgets and the bribery act mean brands are having to plan their corporate entertainment events with a lot more care.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of The Marketoonist here.
I am delighted to announce that the 2014 Ritson Award for Brand Manager Of The Year goes to Jason Fairclough.
A TV ad for sparkling wine brand Lambrini has been ruled “irresponsible” by the advertising watchdog which said its “Big Night In” messaging could suggest alcohol was the key component to the success of a party.