J&J global marketing chief to join AOL

Johnson and Johnson is searching for a new global marketing chief after it was announced Kim Kadlec is leaving to join AOL. 

johnson-460

Kadlec has been with the Listerine, Neotrogena, Splenda and the Johnson’s baby care range maker for eight years most recently as worldwide vice president of the company’s global marketing group.

A spokesman for Johnson and Johnson told Marketing Week that it had “begun the process” of recruiting for a replacement and added the company “thanked Kim for her contribution”.

She will take on the newly created role of head of relationship management at AOL where she will be tasked with partnering with brands on content marketing initiatives, identified as a key revenue generator by the media owner.

AOL chief executive Tim Armstrong, who Kadlec will report directly to, says in a statement that she will lead efforts to “partner with the most important companies in the world”.

She joins AOL following a period of growth. Revenue in its last financial year grew 6 per cent to $2.3bn driven by a spike in ad revenue and income earned from the sale of video advertising.

At Johnson and Johnson, Kadlec was responsible for marketing and media strategy as well as content and technology innovation.

She introduced four 4 new Ps at Johnson and Johnson – Purpose, Presence, Proximity and Partnership – to reflect the popularity of social media, increased use of mobile and enhanced expectation among consumers that brands should offer more than just a product.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here