Tom Fishburne – The Marketoonist 2/04/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Britvic’s marketing director for Great Britain, Jonathan Gatward, is to leave his role at the Robinsons and Tango owner later this year following a review of the company’s commercial functions.
CMOs must push to fully assume control of the customer experience as responsibility for digital channels such as social media, email and mobile messaging increasingly falls to marketing.
Advertising Week Europe 2014: Coca-Cola is hoping efforts to bring a “level or restraint” to its first global real-time marketing plan around the World Cup will give it the real-time insight to avoid creating ill-conceived content in response to the greatest and most controversial moments during the tournament.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.