Britvic GB marketing director to step down from role

Britvic’s marketing director for Great Britain, Jonathan Gatward, is to leave his role at the Robinsons and Tango owner later this year following a review of the company’s commercial functions.

Britvic Brands
Jonathan Gatward, Britvic Great Britain marketing director, is to leave the company later this year.

It is understood Gatward will leave the role in September, the business’ financial year end, although it is not yet clear whether he has another job to go to or whether he might move to another role within the business.

Britvic says it will look to replace Gatward once he leaves his current role.

Simon Litherland, Britvic’s CEO, began his review of the company’s commercial functions in May last year. 

As part of that review, Litherland unveiled a new plan to make £30m in cost savings by 2015. That strategy has included plans to reduce its sales force, the closure of factories in Huddersfield and Chelmsford, and combining its GB and Ireland businesses into one.

In the company’s most recent financial statement, Litherland said Britvic was making “good progress” on implementing the strategy and that it remained “on track” to deliver its cost reduction initiatives. Sales rose 1.3 per cent to £311.8m in the 12 weeks to 22 December and the company said it was on track to deliver full year earnings within the £148m and £156m range.

In December Britvic appointed former Diageo marketer Matthew Barwell as its chief marketing officer, replacing Simon Stewart who moved to the company’s international managing director role.

Gatward joined Britvic in 2004, originally as brand controller for the Robinsons squash brand. Prior to that he was head of marketing at the Rank Hovis McDougall food business, which was acquired by Premier Foods in 2007.

Last week Britvic’s annual soft drinks review revealed soft drinks sales in the UK hit £10bn for the first time last year, buoyed by “heavyweight ad campaigns”, new product development and good weather. 

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