Tom Fishburne – The Marketoonist 24/04/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Co-op Food enters price war with ‘Fair and Square’ campaign
Sarah VizardThe Co-operative Food is investing £100m in price this year and launching a ‘Fair and Square’ campaign as part of its strategy to become the leading convenience retailer in Britain through a focus on price, own-label food and store refurbishments.
HMRC data sale is an accident waiting to happen
Michael BarnettHer Majesty’s Revenue and Customs is floating the idea of selling people’s tax records to commercial bidders. The stuttering sell-off of National Health Service patient records under the Care.data scheme suggests the Government should keep the data in-house.
“Ban the word mum from segmentation: there is no identikit person”
Ruth MortimerIf you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female. You may not be aware that I am also a mother.
‘People don’t know who we are’: One banking business on its shift to brand building
Grace GollaschWise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Lego brand director: Purpose drives pricing power
Niamh CarrollInclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.